While there are well-researched general guesses posted online, nothing beats the accuracy of looking at your own videos’ specific analytics and creating a posting schedule based on your viewers’ activity. When are the best times to post on TikTok? Once you know when your target audience is active on TikTok, you can time your posts accordingly. You will, however, need to have posted a few public videos before analytics will be available for you to view. It’s free to switch to a Business account. ![]() You can switch to a Business account by going to your TikTok settings: Open the mobile app, select Profile > Menu > Settings and privacy > Manage account > Switch to Business account. To access those analytics, you’ll need a TikTok Business account. And to do that, the general consensus is that you’ll need to see your videos’ analytics. You’ll need to do your research to figure out things like what time zones your viewers live in and when they’re active on TikTok. That depends on who your target audience is. Is it better to post in the morning or at night on TikTok? ![]() How much engagement you get will still depend on other factors like the quality of your content. If you’re able to align when your content is published with when your audience is around to view it, you’ll likely increase your engagement. To do that, you need to be aware of who your content’s target audience is and when they’re most active (read: when they’re more likely to view your videos). A key to ensuring your video succeeds in snagging as much engagement as possible when it first publishes is picking the right time to publish your content. The more engagement you get at first, the more likely TikTok’s algorithm will keep recommending your video to other users. To reach that goal, though, you’ll need to clear the first hurdle, and that’s to get as much engagement (such as likes, comments, and views) as possible when your video is first posted. Because as HootSuite and MakeUseOf (and even TikTok itself) note, in order to get more engagement and attention for your videos via TikTok’s recommendation algorithm, your video actually needs to have already garnered some engagement to start with.Īnd that’s the goal: To get your content in as many users’ FYPs as possible to increase the chance that those users will engage with and view your content. ![]() When combined with other factors like the quality, uniqueness, and frequency of your content, getting the timing right on when you share your videos can help you get more views and engagement initially, which can lead to TikTok’s algorithm boosting its recommendation of your content in other users’ For Your Page suggestions. But timing is just one of the factors you need to consider.
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